Human-Centered Design Matters

06, 02, 2017|

There’s a famous case study circulated in business schools about literally building the proverbial “better mousetrap.” As the story goes, a company in the ‘60’s set out to do just that, invested lots in design and unveiled a high-tech electronic masterpiece for the market. Its technological features were unparalleled.  It was guaranteed to rid homes of vermin forever and save money in the process since it could be reused. [...]