Engaging animation and inspiring characters to stimulate curiosity and desire for exploration.
A literacy path built by world literacy experts and deployed through interactive pedagogy.
TECHNOLOGY & MEDIA
Gaming and data analytics to provide personalised paths to learning. Leveraging apps & video.
Authentic and original content inspired by local folklore which looks and feels culturally relevant.
HUMAN CENTRED DESIGN
Keeping our users at the heart of our development process, always.
Today, 250 million children – 200 million of which attend school – are still illiterate. In Sub-Saharan Africa, where two thirds of illiterate children are located, 67% of students drop out before finishing primary school, and another 20% graduate illiterate.
A (smart) phone opportunity
Mobile is eating the world! Sub-$40 smartphones, are already invading the market, and following Moore’s law we expect that price to drop significantly in the next 2-5 years. As a result 2013 to 2017, global smartphone adoption will go from 1 billion to 3 billion users.
The Advancements in Game-based Learning
Through game-based learning we can create highly motivating learning environments which allow learners to be actively engaged in the learning process. Children can learn at their own pace, get lots of practice in a context where practice is not boring and achieve specific learning goals.
The impact of literacy
Literacy skills are fundamental to personal empowerment, critical thinking, active participation in the local and global social community. Literacy benefits also include economic growth, improved health conditions and gender equality.